The impact of e-commerce on physical stores is not as negative as many believe—downtown merchants can thrive in this environment through omni-channel marketing and creating unique experiences.
This is one of a series of ongoing Public Square articles on the market, technological, and cultural transformation of the $5 trillion retail industry—and how it relates to a continued shift toward walkable, urban living. It is quite popular to blame the “retail apocalypse” myth on the growth of e-...
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