Last fall, ridership on a Metrobus route in

Last fall, ridership on a Metrobus route in Arlington County, Virginia, suddenly jumped 30 percent. The reason? At 22 bus stops on the route, the county installed displays of the bus schedule and a laminated drawing of the bus route overlaid on a local street map. “We had people stopping to read the schedules while we were putting them up,” James R. Hamre, the county’s transit program coordinator, told the Washington Post. Basic bus information like this can attract potential riders. The display boxes cost the county $76 each.