As the New Urbanism gains in popularity, new

As the New Urbanism gains in popularity, new urbanist “catchwords” are being used by more conventional developers to market their projects. One such development, described “neotraditional” in a newspaper article, consists of luxury homes on one-acre lots in Gloucester County, New Jersey. Builder Village Homes claims the project “revives the architecture of a simpler time.” Instead, the renderings show classic, wide “McMansions” with garages on the side and multiple gable lines on front elevations, set well back from the street. “We’re not only committed to reviving the architecture … but also to reviving the values and family oriented traditions that kept people together in their neighborhoods,” the developer claims.