Pabst Brewery Complex, Milwaukee

Ferchill Group of Cleveland and Wispark LLC of Milwaukee have teamed up to buy the historic, long- empty Pabst Brewery complex west of downtown Milwaukee and convert it into “Pabst City,” a seven-block complex that will contain 450,000 square feet of entertainment, restaurant, and retail space, 175,000 square feet of office space, 350 rental apartments, and 100 condominium units. The $350 million project is being designed by Eppstein Uhen Architects of Milwaukee with Sandvick Architects of Cleveland as historic building consultants. It will reuse buildings from the late 19th century and replace buildings from the 1960s with new construction. Mayor John Norquist said the developers have “a good urban plan,” which should benefit from the city’s dismantling of a half-mile Park East Freeway spur north of the 22-acre site.