Great places have the ability to inspire, and Seaside changed my life from building wide, fast roads to analyzing and documenting the DNA of places.

The game celebrates art, architecture, and culture, so businesses near cultural landmarks have a better chance of having PokéStops, which is what you need to be able to place a lure.

Whenever we are writing character-based zoning, one of the first things we do is a regional tour to analyze the DNA of the most loved places. Places cannot be resilient unless they can be loved.