Sharon Woods is the founding Principal of LandUseUSA | Urban Strategies and is also a certified Counselor of Real Estate (CRE). She has 30 years of professional experience in market research, location analysis, land use economics, and downtown revitalization. She has also built a new approach to Target Market Analysis that measures the market potential for missing housing formats and retailers based on the lifestyle preferences of migrating households. Her early career includes 10 years of employment in senior level positions at four Fortune 500 retail corporations, including Target/Dayton-Hudson, Macy's/Federated, Sears/Kmart, and General Motors. She has since become an active urbanist, is CNUa certified, serves on the Board of Directors for the Michigan Chapter of the Congress for the New Urbanism, and is also a faculty member with the Incremental Development Alliance.